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Feature Article

The future can do better. That is the thought behind Rakuten.

Benefits/EnvironmentBecoming a “Global Innovation Company that Empowers People and Society”

The Rakuten Group is accelerating its global expansion, and is developing various businesses around the world, centered on e-commerce and e-books.

In the e-commerce business, we expanded into Taiwan in 2008 and Thailand in 2009, followed by the United States and France in 2010, and Indonesia, Germany, the United Kingdom and Brazil in 2011. Furthermore, in 2012, we expanded our e-commerce business in Malaysia as well, and are accelerating the introduction of the Rakuten-style business model into our overseas e-commerce business. All of these countries and regions have promising e-commerce markets. We are promoting the acceleration of growth through cross-border business development such as mutual cooperation with EC sites. In addition, we are actively expanding our performance marketing business and travel business overseas, and are strengthening our international technology development bases.

In January 2012, the Rakuten Group made a subsidiary of Canada's Kobo Inc., which operates an e-book business around the world, making a full-scale entry into the e-book market, which is expected to expand globally in the future. Kobo is one of the world's leading e-book services that is used by 10 million people in 190 countries around the world. building. The Group aims to fuse this advanced business model with services such as the e-commerce business it operates around the world, and to provide a borderless digital content platform compatible with a variety of devices.

The Rakuten Group will promote the horizontal deployment of its unique domestic business model and successful know-how cultivated in each country and region. We aim to be a global innovation company that empowers people and society.

Benefits/EnvironmentFulfilling work environment

・In-house cafeteria with free breakfast and lunch, and even a sports gym!
The facility is also fully equipped to create a comfortable working environment for employees and lead to human resource development.
We are fully equipped with an in-house cafeteria with free breakfast and lunch, a sports gym, and a self-study room where you can concentrate without being disturbed by anyone. Do better work in a better environment.

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