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Activated 2025-01-30
Senior Director Marketing and Creative
| This posting is managed by: | Cornerstone Recruitment Japan K.K. |
|---|---|
| Company Name | Company is not publicly visible |
| Job Type |
 Planning/Marketing/PR - Product Marketing |
| Location |
Asia
Japan
Tokyo
|
| Job Description |
Strategic Omni-Channel Marketing Leadership Develop and execute an integrated, full-funnel marketing strategy across digital, social media, retail, e-commerce, PR, and CRM to boost brand visibility and drive ROI. Collaborate with the VP of Marketing and Operations to create strategic marketing plans that align with long-term business objectives. Leverage global and local consumer insights from quantitative and qualitative research to inform strategy development. Ensure creative alignment across local and global campaigns while maintaining brand voice and vision. Develop and implement creative marketing concepts tailored to brand identity and market trends. Share market insights and seasonal marketing strategies with global teams. Annual & Seasonal Marketing Planning Develop annual marketing strategies that align with overall business goals. Create seasonal marketing plans aligned with specific product strategies and business targets, presenting them cross-functionally to guide execution. Lead marketing experts to execute seasonal campaigns, ensuring alignment with broader marketing strategies. Maintain global brand consistency while addressing market-specific cultural differences. Manage project pipelines, key milestones, and deliver quarterly recaps to inform future strategies. Promotions, Events, and Calendar Management Plan and execute seasonal and monthly promotions and events for retail and e-commerce in collaboration with leadership teams. Develop flagship event strategies and marketing efforts for new store openings. Apply creative thinking to promotions and events, enhancing customer engagement. Maintain and update marketing calendars to ensure seamless coordination. Global Marketing Collaboration Act as a key participant in the global marketing network, fostering team connectivity. Serve as a market expert, sharing relevant insights and cascading global updates to local teams. Marketing Budget and Team Management Oversee budget allocation in collaboration with leadership and finance teams. Lead and develop the Gap and Banana Republic marketing team, fostering talent growth and professional development. Creative Innovation Cultivate a culture of creativity and innovation, ensuring content aligns with brand style and storytelling standards. |
| Company Info | International clothing brand operates across the world |
| Job Requirements |
Knowledge, Skills & Abilities: Over 12 years of brand marketing experience in leadership roles Proven ability to build and manage high-performing teams Strong command of English (written and spoken) Extensive marketing experience in global fashion, retail, or consumer goods sectors Expertise in writing detailed briefs and managing agencies Deep understanding of Gap & Banana Republic brand aesthetics Skilled in creative collaboration and strategic thinking Strong multitasking abilities in fast-paced environments Adaptable to changing strategies and remote leadership Minimum Experience: 7-10 years of marketing experience, preferably in fashion, retail, or consumer goods industries |
| English Level | Business Conversation Level (TOEIC 735-860) |
| Japanese Level | Native Level |
| Salary | Depends on experience |
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