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Feature Article

Employer Pico International (HK) Ltd

Global PointAbout Pico

Pico is a global group of agencies specialising in engaging people, creating experiences and activating brands for businesses, institutions and governments. Innovative, insightful and inspired, Pico brings brands to life and creates experiences through Total Brand Activation – from strategy to execution.



Leveraging a track record in experience design that spans half a century, Pico creates immersive audience engagements which harness the power of technology, content and our many production services – delivering extraordinary experiences to millions of people around the world.
In addition, we understand and address the commercial imperatives of our clients. Pico+ uses an integrated marketing and data-driven approach to optimise return on investment by synergistically blending technological creativity with face-to-face real life engagements; ultimately transforming brand experiences into compelling and long-lasting results that ignite interest, stimulate trial and generate loyalty in measurable ways.
Our strength is inspired by the diversity of our some 2,000 professionals working in around 40 major cities worldwide and from the depth of our understanding of different cultures and industry practices. Backed by some 70,000 sq. m. of modern production facilities, we are a global leader empowered with the capability to achieve our clients’ missions across multiple activation platforms – from exhibitions and events, retail, themed environments, visual identity, sports marketing and overlays, and venue management and consultation; to content, sponsorship activation, below-the-line and above-the-line engagement marketing, and digital and technology solutions.
From 2014 to 2016, CEI Asia magazine voted Pico into the top two on its Best Event Agency in Asia Pacific list for three consecutive years. Pico was a Bronze award winner in the B2B Agency category at Marketing magazine’s 2016 Agency of the Year Awards in Hong Kong. In North America, Pico has been listed as one of Special Events magazine’s 50 Top Event Companies every year since 2012.
Pico Far East Holdings Limited has been listed on the Hong Kong Stock Exchange since 1992 (HKEX Stock Code: 752). Our associate company, Pico (Thailand) Public Company Limited was also listed on Thailand’s MAI in 2004 (Stock Code: PICO). In Financial Year 2016, Pico Far East Holdings Limited reported a turnover of US$534 million and a market capitalisation of US$407 million.

What We're Proud ofLife at Pico

We believe in People

Behind Pico’s many achievements lie our talented, passionate and determined people. They are the best at what they do, and they do their best for us. The Pico Group has a worldwide presence built on almost half a century of successful history. Our fast-paced, inclusive and exciting company culture attracts passionate, visionary thinkers and team players, while our management nurtures talented people, helping them grow with the organisation through a clear, targeted career advancement plan.



Education/TrainingGrow with Pico

Training for success


Pico offers a number of programmes to help with your career and personal development. Our local learning and development programmes are an important part of the career progression for our high-potential employees, while numerous corporate training courses help enhance the skills and abilities of all our employees. Pico’s Talent Acceleration Programme (TAP) is a customised and intensive one-week course which brings together young and talented managers from across the world. This fast-paced interactive programme has been running for 30 years and has over 1,000 graduates. Run by university professors, internal and external trainers, TAP covers project management, customer relationship management, leadership and creative sales techniques.

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