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Feature Article
Employer Sontara Japan GK
Top MessageJacob Holm Group announces the launch of its new Corporate Identity
Jacob Holm Group today unveiled a new brand identity that builds on the company’s 220 year history while creating a new look to position the Group for the future. Key elements of the launch include the introduction of a new logo, website, marketing literature, presentations and message platform for the Jacob Holm and Sontara® Business Units. Sontara® and Jacob Holm will continue to be managed as independent brands, but both brands will incorporate a dynamic adaptation of the blue and red icon to show their affiliation to the Jacob Holm Group. This distinctive symbol represents the flag of a ship – linking to the heritage of the Jacob Holm Group with an unwavering focus on progress and innovation.
“The new brand identity is much more than a change of logo, color palette and messages. It represents an evolution of Sontara® and Jacob Holm as brands we represent and how our products are perceived,” said Martin Mikkelsen, CEO of the Jacob Holm Group.
“The branding and structure we will communicate accurately represents our unique position in the industry with a distinct identity and strong, visible brands that underline the total value we provide to our customers.”
In conjunction with the new brand identity, Jacob Holm has launched an interim website for Sontara®, which is now live at sontara.com. The website features helpful information about our products and their uses and applications, as well as sales and customer support. The new brand identity can be seen online, on packaging, as well as in marketing materials and advertisements.
“The new brand identity is much more than a change of logo, color palette and messages. It represents an evolution of Sontara® and Jacob Holm as brands we represent and how our products are perceived,” said Martin Mikkelsen, CEO of the Jacob Holm Group.
“The branding and structure we will communicate accurately represents our unique position in the industry with a distinct identity and strong, visible brands that underline the total value we provide to our customers.”
In conjunction with the new brand identity, Jacob Holm has launched an interim website for Sontara®, which is now live at sontara.com. The website features helpful information about our products and their uses and applications, as well as sales and customer support. The new brand identity can be seen online, on packaging, as well as in marketing materials and advertisements.
Global PointJOIN OUR INNOVATIVE TEAM!
We are collaborative, dynamic and daring. We challenge one another and bring the best ideas to life. We are proud of our collaborative culture, fostering an environment that challenges the status quo and embraces the concept of ‘working together leads to the best results’. Change is constant, and we embrace it; all the while pioneering growth and innovation within the nonwoven industry. We combine discipline with creativity and innovation to embody “Magic Meets Fabric”.
Our diverse team across the globe redefines the boundaries of the markets we serve and provides opportunities for growth and challenges. Today, over 700 employees, supported by a worldwide sales and production organization, serve the Hygiene, Consumer Wipes, Beauty Care, Health Care and Industrial markets. We offer competitive wages and benefits and an exciting work environment.
