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Company Information

Company Name lululemon athletica JP G.K.
Country of Company HQ Canada
Location of Company Japan
Company Intro
image
【企業について】

lululemonは、ヨガ、ランニング、トレーニング、その他のアスレチック活動向けの革新的なパフォーマンスアパレルカンパニーです。テクニカルな素材と機能的なデザインで業界をリードし、人々の運動、成長、つながり、そしてウェルビーイングをサポートする革新的な製品と体験を創造しています。

私たちの成功は、
- 革新的な製品開発
- 店舗重視の戦略
- 従業員への深いコミットメント
- 各コミュニティとの強固なつながり
に支えられています。

企業として、より健康的で活気ある未来を築くためのポジティブな変化の創出に注力しています。特に、従業員のための公平で包括的、かつ成長を重視した環境づくりに力を入れています。
Industry Distribution/Retail
Location Roppongi Hills North Tower 2F,
6-2-31 Roppongi, Minato-ku, Tokyo 106-0032 Japan
President
Year of Establishment
Capital
Number of Employees 0
Description of Business 【Main Business】
- Sales of performance apparel for yoga, running, and training
- Design and sales of athleisure wear

【Store Network】
- Direct-operated stores in major Japanese cities
(Focused on Greater Tokyo area including Shibuya, Shinjuku, Ginza, Futakotamagawa, Yokohama)

【Business Characteristics】
1. Store Experience-Focused Sales Strategy
- High-quality customer service
- Yoga classes and community events in stores
- Emphasis on direct communication with customers

2. Community Building
- Local ambassador program
- Partnerships with fitness instructors and yoga teachers
- Participation and sponsorship of local sports and yoga events

3. Omnichannel Development
- Integration of physical stores and e-commerce
- Customer experience combining digital and physical touchpoints

4. Product Features
- Use of technical functional materials
- Specialized designs for yoga and fitness
- Premium price positioning

5. Corporate Culture
- Promotion of wellness and fitness
- Support for employee growth and career development
- Focus on diversity and inclusivity

6. Marketing Strategy
- Community-based marketing
- Collaboration with influencers and ambassadors
- Promotion of fitness lifestyle

【Target Market】
- Active individuals who enjoy fitness and yoga
- Customers seeking high-quality athleisure wear
- People highly interested in wellness lifestyle

Through these business activities, lululemon has established its positioning not just as an apparel brand, but as a brand that promotes a healthy lifestyle.
URL https://careers.lululemon.com/en_US/careers/SearchCareer/?listFilterMode=1&1173=15151&1173_format=2753&jobRecordsPerPage=10&
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lululemon athletica JP G.K.

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