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Updated 2025-05-01
Activated 2025-04-23

[BC_CXT] Marketing/Sales Management/Customer Service/New Business Strategy Consultant (Major foreign consulting firm)
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This posting is managed by: GLナビゲーション株式会社
Company Name Company is not publicly visible
Job Type Consulting - Business Consulting/Think Tank
Consulting - Business Strategy Consulting
Consulting - IT System Consulting
Industry Business Consulting
Location Asia Japan Tokyo

Job Description Duties
Our Customer Experience Transformation team provides consulting services for the creation of new businesses and services that are customer-centric, as well as digital transformation at customer contact points, focusing on marketing, sales, and after-sales service.

In response to demographic changes such as population decline and aging, changes in people's values, and the accelerating development of digital technology, business models are shifting from "one-time sales" models, such as selling goods, to "connection" models, such as service charges.
In response to this shift, customer contact points such as marketing, sales, and after-sales service are being forced to review the allocation of management resources such as human resources and IT. Digitalization is being used to make "selling" as represented by marketing and sales more labor-saving and advanced, and a shift in operational models is underway that places more emphasis on "connecting" with customers, mainly after-sales service.
As a consultant specializing in customer experience transformation, you will be involved in projects for a wide range of company departments, including marketing, sales, and corporate planning.

Job Description
■ Key Support Areas
● Purpose Branding
● Product & Service Innovation
● Marketing Excellence
● Sales & Service Excellence
● Customer Data & Experience

● Purpose Branding
Accelerate the promotion of management and business strategies through purpose and branding, which will serve as a compass for the unknown future.
〇 Based on the defined purpose and brand value, we will use branding methods to realize outer and internal communication to instill medium- to long-term business goals within the company, stakeholders, and customers.
〇 Introduce a system for evaluating the return on investment (CX-ROI) in CX experience activities to evaluate the results of brand communication and marketing/sales measures and determine where to focus, and support visualization and appropriate decision-making.

● Product & Service Innovation
Transform customer experience through product and service innovation to achieve business growth.
○ Support the creation of new business and service designs, and the design of future business concepts including UX design.
○ CX (customer experience) transformation from the brand point of view. Redesigning business models and transforming IT infrastructure and operations

● Marketing excellence
We will realize marketing DX in terms of strategy, organization, operations, and systems to respond to future changes in the market and business environment.
○ By creating customer contact points centered on Non-AD (promotion areas other than advertising) such as events and strategic PR in BtoB business, we will move away from push-type sales and realize pull-type sales and marketing where customers contact us.
○ In new business launches and business revitalization that require rapid growth, we support business recognition and development of new cases from the marketing and sales perspective by combining brand and technology.
○ DX of marketing operations in BtoC business, as well as D2C strategies and the data-driven marketing mechanisms that support them. Support for Miya tool implementation
○Support for optimization across online and offline to transform customer contact point experiences
○Assessment of the actual state of implemented tools (MA and SFA) and support for restarting sales DX through organizational and operational transformation

●Sales and service excellence
Review traditional relationships at customer contact points and realize transformation to establish a new customer experience (CX) from sales to customer support and customer success
○Support for sales management and sales transformation (plan formulation, BPR, organization and personnel allocation optimization execution, KPI design, launch pipeline construction)
○Support for customer support/customer success transformation (plan formulation, BPR, organization and personnel allocation optimization execution, KPI design)
○Support for customer contact point DX (MA, SFA/ CRM, Contact Center, CDP, etc.) Grand design formulation, requirement definition, prototype creation, PMO support

●Customer Data & Experience
We create new customer experiences by utilizing assets that are not fully utilized, such as customer data, government and regional data, and promoting marketing and sales reform and business structure reform.
○Support for formulating advanced customer data utilization concepts and integrated platforms for customer experience transformation and new service development
○Design of business model transformation and customer experience transformation such as D2C and OMO
○Support for designing new customer experiences and building improvement PDCA processes based on experience analysis
○Support for improving government services, such as regional revitalization through the use of regional data
Company Info Building a better working world. This is our purpose. We contribute to building trust in the capital markets and the global economy through our insights and quality services. We develop great leaders who team to deliver on our promises to all our stakeholders. In doing so, we play a vital role in building a better working world for our members, clients and communities.
Japanese Level Fluent(JLPT Level 1 or N1)
Salary JPY - Japanese Yen JPY 5500K - JPY 20000K   
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