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Updated 2022-10-04
Activated 2022-10-04

PR Manager - Fashion

  • Recruiter
  • Manager Level
This posting is managed by: Michael Page International Japan K.K./マイケル・ペイジ・インターナショナル・ジャパン株式会社
Company Name Company is not publicly visible
Job Type
Michael Page International Japan K.K./マイケル・ペイジ・インターナショナル・ジャパン株式会社
Planning/Marketing/PR - Advertisement/Communication/PR
Industry Fashion/Apparel/Accessory
Location Asia Japan

Job Description As a PR Manager your goal is to enhance the brand awareness on both online and offline in the Japan Market. You will be responsible for planning and proposing PR projects and communications, as well as overseeing SNS marketing.



- Propose and plan PR projects to position the brand, execute annual PR strategy and activities in line with

the brand strategy both online and offline in cooperation with other departments in Japan office

- Establish and maintain close relationships with press people, editors/journalists, stylists, celebrities,

influencers, and others in the fashion industry in order to enhance the brand awareness and image in


SNS Campaign/Social Media Management (FB, LINE)

- Plan and execute digital post to raise the brand presence in local SNS such as FB and LINE

- Develop SNS campaign's plan and adjust the plan details with HQ and a local agent

- Monitor closely the ongoing result of each SNS campaign and optimize the result (Paid)


- Plan and manage the annual advertising budget in line with the brand strategy

- Execute the advertising plan effectively in line with HQ's brand / visual strategy

- Research the media effectiveness and competitor's investment and approach to report it to HQs and the

Communications Director


* University degree
* Minimum 3 years of experience in PR
* Experience in running social media accounts
* Languages : Fluent in Japanese & English
* Ability to be proactive to involve other teams
* Excellent interpersonal skills and business communication skills

Job Offer

* Luxury fashion brand
* International environment
* Flexible working style

To apply online please click the 'Apply' button below. For a confidential discussion about this role please contact Ayami Ino on +813 6832 8624.
Company Info This is a company that values communication and teamwork within the company working cross functionally with local teams as well as the team in HQ.
English Level Fluent (TOEIC 865-)
Japanese Level Fluent(JLPT Level 1 or N1)
Salary JPY - Japanese Yen JPY 4000K - JPY 5000K   

Please apply from here



Michael Page International Japan K.K./マイケル・ペイジ・インターナショナル・ジャパン株式会社

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PR Manager - Fashion