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Updated 2021-12-06
Activated 2021-12-06

Regional Marketing Manager☆EdTech Start-Up company☆Join our Tokyo team!

  • Employer
  • Manager Level
  • English Language Skills
  • Rapidly Growing
Company Name

Crimson Education Japan

Job Type
Crimson Education Japan
Planning/Marketing/PR - Planning/Marketing
Planning/Marketing/PR - Other
Education/Training/Language Specialist - Other
Industry Education/School
Location Asia Japan Tokyo Taito

Job Description Crimson Global Academy is NZ's first online high school and we need your help to take our expansion global! Our team is looking to bring on someone to support the growth of upcoming marketing initiatives. This role will be fast-paced, with a breadth of day-to-day activities and endless development opportunities.

【What this role is responsible for?】
This role will be responsible for the growth and engagement of Crimson Global Academy in Asia, with the goal to drive local awareness, lead generation, and enrolments.

【What success looks like over the next 12 months?】
◆Develop a growth strategy for Crimson Global Academy in Asia in partnership with the Chief Marketing Officer, and our Country teams across the region.
◆Manage and support the end-to-end planning, execution, and optimisation of local marketing and growth campaigns with support extended to other countries as necessary.
◆Own the Asia marketing budget and maintain a customer acquisition cost of <NZD$500 per subject.
◆Own the CGA Asia targets and funnel; Monitor leads and enrolments from marketing across all channels with weekly/monthly progress reporting.
◆Partner with our Country and dedicated CGA sales team to ensure lead movement through the funnel.
◆Drive brand awareness of Crimson Global Academy across Asia through cross-channel campaigns and initiatives.
◆Design and create marketing collateral in partnership with the Design team to create positive customer experiences and increase enrolments
◆Work closely with the global marketing team to tailor events, PR content, landing pages, social posts, FB, AdWords, emails & more to promote local events and initiatives.
◆Lead partnerships and outreach including expos, seminars, webinars, school talks, and related event support.
◆Share best practices with global marketing and sales colleagues while adapting new ideas for Asia.

【What we can offer】
☆A friendly environment full of growth opportunities☆
If you are passionate about education and hungry to learn, we might be an ideal place for you!
You can not only learn from education consultancy professionals but also continue to grow through monthly retreat study sessions, Silicon Valley trainings and English classes.

☆Stylish office in Tokyo☆
We have moved into our Asakusabashi office in January 2020. It is a comfortable and easy-to-work-in environment equipped with work-out equipment, free coffee, protein drinks, and light snacks.

☆Work with a purpose☆
Become the bridge between Japanese students and the world. We help our students gain confidence and move towards becoming future Global Leaders.

If you're passionate about education, looking for a fast-paced, collaborative environment, and want to work with cutting edge technology then we'd love to hear from you!
Company Info New Zealand-based Edutech company Crimson Education was founded in 2013 from the idea that through personalised education, we can transform students into the world leaders of tomorrow. Since then, we have rapidly grown a mission-driven team that are dedicated to building the education system for the 22nd century. Our network includes 2,400 tutors and consultants worldwide who work with over 20,000 students.

Our tech platform connects tutors and mentors to high school students aiming to achieve admission and scholarships to top universities in the US, Canada, UK, and beyond.

[Measures against passive smoking]
No smoking indoors allowed
Working Hours 9:00~18:00 
・5+ years experience in marketing
・A demonstrated the data-driven mindset
・Experience owning and allocating a budget
・Strong verbal and written communication skills
・Strategic insight into content strategy and social platforms
・An understanding of sales and marketing practice

If you're passionate about marketing, looking for a fast-paced, collaborative environment, and want to work with cutting-edge technology then we'd love to hear from you!
English Level Business Conversation Level (TOEIC 735-860)
Japanese Level Native Level
Salary Depends on experience   
Other Salary
*The salary is negotiable based on experience
Social Insurance
Commuting/Transportation Allowance
Education Training
Holidays Five-Day Workweek
Paid Holidays
Winter Holidays
Summer Holidays
Job Contract
Fulltime position
Nearest Station Asakusabashi station (Asakusa line, Chuo-Sobu line)


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Regional Marketing Manager☆EdTech Start-Up company☆Join our Tokyo team!