Which of your responsibilities is most important for the success of the company?
Bring in business deals. Making sure our quality of service and creative works provided to clients are as perfect as we could make.
What sets ad-comm apart from similar companies in the region?
We are a rare company which could be a one-stop agency providing from very upstream consultancy, i.e. building branding strategy, to downstream services such as experiential events, digital marketing, and media buying.
What kind of person do you want to work with?
Clever, passionate and committed, and good personality.
Why did you decide to establish the communication agency in Japan?
Because, 35 years ago, Japan seemed to be the most difficult country for a foreigner like myself to establish a business, I wanted to take the challenge. There were high demands, especially from foreign companies trying to grow market in Japan, for a communication agency which could provide marketing contents based on strategy.