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Updated 2025-03-21
Activated 2025-03-21

Brand & Digital Marketing Manager (9-10M)

This posting is managed by: Michael Page International Japan K.K./マイケル・ペイジ・インターナショナル・ジャパン株式会社
Company Name Company is not publicly visible
Job Type
Michael Page International Japan K.K./マイケル・ペイジ・インターナショナル・ジャパン株式会社
Planning/Marketing/PR - Digital/Web/SNS Marketing
Industry Electronics, Components, and Semiconductor Manufacturing
Location Asia Japan Tokyo

Job Description As the Brand & Digital Marketing Manager, you will lead the development and execution of the brand's marketing strategy in Japan, focusing on both digital and traditional marketing channels. Your role will involve driving brand awareness, managing social media platforms, and ensuring the effectiveness of digital campaigns to support business growth.


Description

* Develop and execute a comprehensive brand strategy targeting the consumer journey (awareness, consideration, conversion).
* Oversee brand communications, ensuring consistency across all platforms, from social media to SEO.
* Manage social media platforms to drive engagement and awareness.
* Lead new product launches and marketing initiatives.
* Collaborate with local agencies to create marketing content and assets.
* Analyze digital KPIs and provide reports on campaign effectiveness and ROI.
* Drive digital marketing strategies, including influencer marketing, SEM, SEO, and social media campaigns.
* Optimize digital advertising across various platforms, ensuring targeted growth.
* Identify consumer pain points and adjust content strategies accordingly.


Profile

* Proven experience in brand and digital marketing, especially within the consumer goods or beauty sector.
* Strong knowledge of social media platforms, digital advertising, and influencer marketing.
* Ability to independently create and execute digital campaigns that drive brand growth.
* Strong analytical skills with the ability to measure and optimize digital marketing activities.
* Excellent communication skills and experience working with local and international teams.
* Passionate about building and growing a brand in the competitive Japanese market.


Job Offer

* Competitive salary with opportunities for growth.
* An exciting role with significant responsibility and ownership.
* Work with a global team on an innovative brand strategy.
* A creative and collaborative work environment.
* Limited domestic and international travel opportunities.


To apply online please click the 'Apply' button below. For a confidential discussion about this role please contact Lien Nguyen at +81 3 6832 8657.
Company Info The client is a dynamic and rapidly growing company that specializes in consumer goods, with a focus on luxury lifestyle and skincare. They are committed to creating innovative products that cater to consumer needs, while building strong brand equity through digital and social media channels. With a growing presence in the Japanese market, this is a fantastic opportunity to shape and execute a strategy for a brand on the rise.
English Level Fluent (TOEIC 865-)
Japanese Level Native Level
Salary JPY - Japanese Yen JPY 9000K - JPY 10000K   
Other Salary
Description		 bonus
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