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Updated 2025-04-16
Activated 2025-04-15
Activated 2025-04-15
[Utilize your skills] Digital marketing
| Company Name |
nextbeat Co.Ltd. |
|---|---|
| Job Type |
 Planning/Marketing/PR - Branding/Strategic Marketing Planning/Marketing/PR - Research & Analysis |
| Industry | Telecommunications/Information Services |
| Location |
Asia
Japan
Tokyo
Shibuya
Asia Japan |
| Job Description |
■Recruitment background Create Internet businesses that are necessary in a society with a declining population and revitalize Japan. Nextbeat has been facing this mission since its founding. We have created more than 10 businesses in line with macro trends to create an environment where children who will lead Japan in the future can grow up safely and solve problems in the tourism industry, which is an important industry in local areas of Japan. Although the population decline in Japan is accelerating, the world population is expected to increase from 7 billion to 8.5 billion by 2030. Nextbeat is developing businesses with various business models such as BtoB, BtoC, and CtoC, but since toC services in particular are entering an expansion phase, we plan to fully implement customer acquisition. We are looking for people who can attract customers to web services at a low acquisition cost, and who can attract customers efficiently through direct response, including not only web advertising operations but also offline and PR. We look forward to receiving applications from marketers who aspire to lead our business together. *Scope of change: There is a possibility that the company's business operations will change overall depending on the individual's aptitude. In addition, Nextbeat is currently focusing on recruiting talent who can meet global standards and lead the expansion of not only our business but also the global business of NB as a whole. Please also read the interview article of the global talent active at Nextbeat. https://note.nextbeat.co.jp/m/m73f3219e35a0 ■Responsible business You will be responsible for a wide range of areas of the marketing process, including planning, executing, reviewing, and improving advertising operations and web marketing measures for multiple businesses such as "Hoikushi Bank!" and "Omotenashi HR". [Hoikushi Bank!] Hoikushi Bank! is a job change and employment support service for nursery teachers and kindergarten teachers that has the top market share in the industry. You will be responsible for promoting membership registration of nursery teachers for toC and directing creative work that takes into account the branding of the business. We will study how to appeal and present the information so that nursery teachers will think, "I want to use Nursery Teacher Bank! to change jobs," and will maximize customer attraction using all channels, including search and display ads on Google and Yahoo!, as well as affiliate ads, aggregation sites, and SNS ads. [Omotenashi HR] Omotenashi HR is a job change and employment support service specializing in the hospitality industry that was released in December 2019. The market is not yet fully mature, and there are few similar services, but the business has achieved 200% growth compared to last year. In order to promote member registration for toC, we are not only operating web advertising media, but also working on paper media measures using FAXDM and other methods for toB, and will be responsible for improving marketing measures using methods that match the people to whom we want to provide value. We will mainly operate search and display ads on Google and Yahoo!, and aggregation sites, and will improve customer attraction so that we can grow the business in the future using SNS ads and other methods. ■ Role of digital marketing position Using the advertising budget, we will be responsible for maximizing customer attraction and cost-effectiveness using all available media. You will be responsible for everything from strategy creation to policy planning, execution, and verification, and contribute to business expansion within your own hypothesis verification cycle. You will be responsible for promoting your own services to solve social issues, with an eye toward branding your services through appeals and banners. Job Description - Planning, execution, and improvement of online/offline customer acquisition for core businesses and new businesses - Planning and execution of in-house improvement measures in collaboration with sales, development, and designers - Advertising management for aggregation sites such as Google, Yahoo! Ads, various SNS ads, and Indeed, as well as affiliate ad management and growth (budget increase) - Text, creative, and LP design and site improvement measures aimed at improving advertising effectiveness in anticipation of business profit margins such as ROAS and CPA, not just the number of customers attracted ■ Target Index The main indicator is to maximize the number of customers acquired (registrations, applications, inquiries, etc.) against the advertising budget and reduce the unit price. In addition, the scope of improvement also includes operations and measures in anticipation of improvements in the cost-effectiveness of the business (indicators such as ROAS and ROI), and the number of customers per customer acquisition area. ■What you can gain from this job ・Since operations are in-house, it is easy to execute operational measures quickly, and all data can be obtained in-house. ・If it is within the advertising budget, challenging measures for existing media and payments for the introduction of new media can be executed smoothly and almost immediately. ・Many of the products are still in the launch phase, so you can feel that your customer acquisition measures are directly expanding the business. ■Fastest promotion with achievements × Realization of a wide range of marketing challenges We are a group that executes various options to realize the method of "creating a desire to buy" and "creating a system that continues to sell". What to achieve and how to achieve it is all up to you. Digital marketing, CRM, social media, content, you must explore all possibilities. That experience will lead you to become a marketer with a high perspective in the shortest route. <Background for achieving your career in the shortest route> - Internal promotion rate for CxO: 57% (4 out of 7 promoted to CxO Chief) - Promoted from leader to manager in an average of 1 year (as short as 6 months) - Ability to open new CxO positions based on your own skills and experience - Unrestricted career options available, such as "digital marketing x CRM", "content marketing -> social media marketing", and "SEO-focused" |
| Company Info |
■About the team -Member introduction- Manager: Takami To become a marketer who will invigorate Japan, where the population is declining, he will continue to grow and play an active role at the forefront. (https://www.nextbeat.co.jp/recruit/interview/sato?_gl=1*1wzvuzh*_ga*MTk0MjI0NzIwMS4xNzI5NTc0NDg5*_ga_JR1MP2TJ9K*MTczMzk5MDA4OS44MC4xLjE3MzM5OTEyNTIuNjAuMC4w) ■Benefits and benefits [Self-improvement support] ・Globis eMBA course system ・Business book purchase system ・English lesson support ・NorthStarChallenge (new business planning system) ・NorthstarCOLLEGE (in-house university) ・NB Fitness Lounge (in-house gym) - Practical English lessons by a dedicated native English teacher [Productivity improvement support] - Babysitting system - Subsidy system for using housekeeping services - Subsidy system for sick child care - Half-day system for nursing care support - Nap room *Tokyo only - Refreshment area *Tokyo only [Enhancing internal communication] - Welcome lunch (lunch to celebrate joining the company) - Crew's anniversary (birthday celebration) - NEXTBEAT HUB (internal and external exchange event) *Tokyo only - Semi-annual summit (general meeting) - N club (club activity) - Team achievement meeting, meal expenses covered - Cross lunch (lunch exchange meeting) [Other] - Social insurance provided - Transportation expenses provided (upper limit) - Separation of smoking areas within the company (smoking area shared by the building outside/varies by location) - Hagukumi Corporate Pension (scheduled to be introduced in February 2024) * One of the defined benefit corporate pensions (DB), this pension system also includes a retirement allowance system. |
| Working Hours |
[Flextime system] Core time: 10:00-16:00, 8 hours of actual work *Applies after the trial period, during the trial period 10:00-19:00 (1 hour break) [Time difference Biz] Work start time can be changed by individuals between 8:00-11:00 with prior application *8 hours of actual work *Basic working hours are 10:00-19:00 [Average overtime hours] 32.3 hours (last year's results) |
| Job Requirements |
■ Required skills and experience - At least one year of practical experience in managing web advertising (either Google Ads, Facebook Ads, LINE Ads, or Yahoo! Sponsored Search) - Experience in attracting customers through offline or PR - Experience in negotiations with external parties - Reporting skills and experience ■ Welcome skills and experience - Experience in managing DSP/DMP/affiliate ads - Experience in improving websites to improve advertising effectiveness - Experience in numerical analysis (using data processing languages such as SQL) - Experience in the human resources industry - Experience in managing app ads |
| Japanese Level | Business Level(JLPT Level 2 or N2) |
| Salary | Depends on experience |
| Other Salary Description |
・Includes 40 hours of assumed overtime per month ・Trial period: 3 months ・Salary revision: twice a year ・Bonus: twice a year |
| Job Contract Period |
*Criteria for renewal of fixed-term employment contracts: Determined based on workload, progress of work, ability and work performance, work attitude, and the company's financial situation. There is no upper limit on the number of renewals. |
| Nearest Station |
4 minutes walk from JR Yamanote Line "Ebisu Station" 5 minutes walk from Tokyo Metro Hibiya Line "Ebisu Station" * Scope of change: All company locations (there is a possibility of transfer to all company locations due to reassignment) * There are some positions and departments that have not been transferred, so please ask for details during the interview. |
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