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Activated 2025-04-10
[Family Album App] Marketing Department | Overseas User Growth Marketing (Overseas Digital Marketing Manager Candidate)
| This posting is managed by: | WorkView Inc. |
|---|---|
| Company Name | Company is not publicly visible |
| Job Type |
Planning/Marketing/PR - Product Marketing
Planning/Marketing/PR - Planning/Marketing Planning/Marketing/PR - Digital/Web/SNS Marketing |
| Industry | Internet Services/ISP (Internet Service Provider) |
| Location |
Asia
Japan
Tokyo
Shibuya
|
| Job Description |
[A position to lead global marketing with passion] Used by many moms and dads both in Japan and overseas, it is especially popular among families. Starting in North America in 2017, we started multilingual expansion and are currently expanding in seven languages: Japanese, English, Korean, Traditional Chinese, French, German, and Spanish. Users have spread to various countries, and by November 2023, we will have exceeded 20 million users globally. In this position, we would like to entrust you with the management of the group, whose mission is to acquire new users both in Japan and overseas. We are particularly focused on acquiring overseas users, and this is a position where you can utilize your English skills and experience in digital marketing for services that are expanding overseas. In addition, in the medium to long term, we will also be planning marketing measures to increase user awareness. [Expected duties] ◆ Organizational operations ・People management - Setting goals and training for members - Developing personnel plans and recruiting activities, etc. ・ Collaboration with related departments (e.g. development department and design team) ◆ Marketing strategy design and planning ・ Participating in mid- to long-term strategy formulation ・ Developing tactics based on budget ・ Developing monthly media plans - Selecting/reviewing media and targets (including developing overseas media in particular) ◆ Advertising operation and management ・ Making decisions/supporting advertisements created and operated by members - Managing and coordinating the progress of each tactic and media - Negotiating with media managers in Japan and overseas ・ Numerical analysis and report creation using MMP (mobile measurement platform) Success *Some media operations may be entrusted to small to medium budgets ◆Effectiveness measurement and reporting ・Analysis and report creation of access data and audience data ・Planning next actions and improvement measures based on analysis results [Advertising operation media] ・SNS (Instagram/Facebook, TikTok, etc.) ・Google app ads ・DSP, ad network [Expected role] ・Manage a group whose main mission is to acquire users ・Understand the value of the service and the global market, and lead the organization with a user perspective [About the organization] The Marketing Department User Growth Group currently has six members, and is responsible for directing domestic and international advertising operations and creative materials for distribution to acquire users. The members come from a variety of backgrounds, including those with marketing experience in new business launches, services for mothers, game apps, etc., as well as members who have taken on the challenge of app marketing without any experience and have stepped up, and members from overseas and those who utilize their language skills and overseas experience. Members from different backgrounds and cultures gather together, creating an environment where new opinions and perspectives are easily generated! [Attractiveness of the job] We aim to grow a top-class product in Japan into a world-class product. To achieve this, we have an environment where you can proactively move forward with the question, "What kind of marketing should we implement to gain recognition and users?" In terms of marketing as a whole, this is a time when you can gain experience that you can't get anywhere else by challenging yourself in an area (global market) that few people in Japan have yet achieved. |
| Company Info | It is used by many moms and dads both in Japan and overseas, and is especially popular among families. It began multilingual deployment in North America in 2017, and is currently available in seven languages: Japanese, English, Korean, Traditional Chinese, French, German, and Spanish. Users have spread to various countries, and in November 2023, it exceeded 20 million users globally. |
| Working Hours |
Regular working hours: 10:00-19:00 *Flexible working hours available, 1 hour break (Core time: 12:00-15:00) |
| Job Requirements |
Required skills The following practical experience at a business company or advertising agency ・Experience involved in digital marketing for a service expanding overseas ・Experience using English in business ・Over 3 years of management experience ・General operations of direct response advertising in apps ・Experience with numerical reports and analysis Welcome skills ・Experience in in-house advertising operations ・Experience in operating advertising menus at a business company or advertising agency ・Experience in formulating and executing advertising strategies to acquire new users ・Experience in digital marketing for user recognition Desired personality ・Able to trust members with different specialties and build relationships of mutual respect ・Able to do what is necessary for the success of the team and product regardless of the work assigned ・Able to remain calm and think about what is best for the user and the team even when there is a problem ・Always interested in new technologies and services and curious ・Flexible imagination to quickly catch up on trends through social media and apply those ideas to actual work ・Desire to improve family connections and the child-rearing environment through products |
| English Level | Business Conversation Level (TOEIC 735-860) |
| Japanese Level | Native Level |
| Salary | JPY - Japanese Yen JPY 7000K - JPY 10000K |
| Other Salary Description |
◆ Employee benefits: Housing allowance, transportation expenses, lunch support, drink bar, book purchase support, social gathering assistance, vaccinations, preferential treatment available at affiliated institutions of the health insurance association ◆ Various insurances: Health insurance, employee pension insurance, employment insurance, workers' compensation insurance |
| Holidays |
Five-Day Workweek Summer Holidays Winter Holidays Refresh Holidays Paid Holidays Congratulatory or Condolence Leave Child-care Leave Sick Leave |
| Job Contract Period |
full-time employee |
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