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Company Name

Crimson Education Japan

Job Type
Crimson Education Japan
Planning/Marketing/PR - Planning/Marketing
Planning/Marketing/PR - Digital/Web/SNS Marketing
Planning/Marketing/PR - Branding/Strategic Marketing
Industry Education/School
Location Asia Japan Tokyo Taito

Job Description Want to revolutionize the future of education and do meaningful work that transforms future generations’ lives?

The Marketing Specialist role is responsible for ensuring effective local offline and digital marketing through content creation and localization, local partnership outreach, and digital targeting. This is a full-time position based in Tokyo.

【Responsibilities】

・Generating marketing ideas and owning marketing initiatives. Driving quality leads into consultations with the local sales team.
・Copywriting tasks in both English and Japanese, including, social media ads, print collateral, and event descriptions
・Localising global campaigns and other marketing materials
・Manage and grow Crimson’s following on organic social media channels including Facebook, Instagram, and YouTube
・Working closely with local sales & marketing colleagues, and the HQ marketing team to create impactful and effective offline and online campaigns (including digital marketing ads to promote our events and services, creating local messaging and content assets that successfully engage and convert targeted prospects)
・Working closely with the digital marketing team to tailor online content, landing pages, social posts, and ads to promote local events and initiatives.
・Monitoring leads and conversion from marketing across all channels (Events, PR, FB, Content, Emails, PR, SEO & more) with weekly/monthly progress reporting, customer behavior, and user experience.
・Organising local marketing events and initiatives
・Sourcing, spearheading, or coordinating with local offline and digital marketing channels and potential partners such as tutoring centers, concierge services, and schools
・Assist with scheduling consultations for high-quality leads with the local sales team
Company Info EdTech company Crimson Education was founded in 2013 with the idea that through personalized education, we can transform students into the world leaders of tomorrow. Since then, we have rapidly grown a mission-driven team that is dedicated to building the education system for the 22nd century. Our network includes 2,400 tutors and consultants worldwide who work with over 20,000 students.

Our tech platform connects tutors and mentors to high school students aiming to achieve admission and scholarships to top universities in the US, Canada, the UK, and beyond.
Working Hours ・9:00 - 18:00
・Staff are expected to commute to the office five days a week
Job
Requirements
【What skills and experience are required?】
・Strong storytelling skills and ability to connect emotionally with target prospects
・Basic understanding of how paid digital advertising works on Google, Facebook, and other social media platforms
・Fluency in Japanese and English, speaking these languages idiomatically. Spoken and written.
・Knowledge of Japanese local marketing channels and partnership organizations for pursuing higher education overseas
・An understanding of the US/UK undergraduate application process
・Comfort working in an international technology company with colleagues from all over the world.

【What personal qualities are we looking for?】
・High learning agility and growth mindset – comfort in a fast-paced, high-growth environment
・Creativity and drive - you love to explore new ideas and can see a project through from start to finish on time
・Self-driven and self-directed
・Collaborative and communicative. A team player who makes great things happen for others and yourself
・Desire to up-skill to a senior marketing manager and/or sales professional role

【Application Process】
・1st interview (online)
・Case study assignment
・2nd interview (online - presenting the case study)
・3rd interview (Cultural Interview - speaking with members outside of the marketing team)
・Final interview with Japan Country Manager
English Level Business Conversation Level (TOEIC 735-860)
Japanese Level Native Level
Salary Depends on experience   
Other Salary
Description
・Flexible working environment, you will be empowered to structure how you work
・Option to work from our many locations/remotely around the globe (role dependant) with us!
・Limitless development and exposure- our internal promotions/role changes made up 33% of all recruitment last year.
・$1,000 training budget per year- we love to level up! Impressive fireside chats and workshops to help the team continuously level up
・Radical Candour is a feedback approach we live by
・We’re a global player with 28 markets (and growing) across the globe!
・Social Insurance
・Commuting/Transportation Allowance
Holidays ・Five-Day Workweek (Tuesdays plus one other day of the week, and national holidays are off)
・Summer Holidays
・Winter Holidays
・Paid Holidays
・Congratulatory or Condolence Leave
・Child-care Leave
Job Contract
Period
Full-time permanent position
Nearest Station Asakusabashi Station (Asakusa Line, Chuo-Sobu Line)
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