・For life science products (reagents and chemical reagents), plan and execute all web, SE/SEM, marketing database, email, social media and display advertising campaigns.
・Collaborate with internal teams to plan digital media; set clear objectives and KPIs to run PDCA cycle
・Identify trends and insights, and optimize spend and performance based on the insights.
・Collaborate with agencies and other vendor partners to develop online marketing plans. ...
■MAIN JOB OBJECTIVE
・Reporting to E－commerce Manager
・Responsible for Digital Marketing and e－commerce operations
■ESSENTIAL DUTIES AND JOB RESPONSIBILITIES
・Create plans for In－house ecommerce front－end activities and campaigns in Japan.
・Channel management incl. paid media/ads with 3rd party vendors.
・E－mail marketing and tracking/analysis of subscribers and ecommerce members.
・Control contents ＆ CX of online touch－points with vendor.
・Fraud management with vendor.
・Master data management.
・Web analysis and ...