Kantar is a data and evidence-based agency providing insights and actionable recommendations to clients, worldwide.
We have a complete, unique and rounded understanding of people around the world: how they think, feel and act, globally and locally in over 90 markets.
We don’t just help clients understand what’s happened, we tell them why and how they can shape the future.
・2bn data profiles
We understand what makes people tick. We’re proud to be helping change the world in which we all live. Our clients are wonderfully diverse.
We inspire, inform and work with them to create strategies whatever their objectives – improving brand awareness, attracting more consumers, increasing brand penetration, financial success or growing peoples’ confidence in public services.
We collect our data digitally and share our insights in real time – at scale and at speed. We have self service solutions which return results the same day as well as deep diagnostic ones which take longer.
We use AI and machine learning to make existing offerings faster and cheaper as well as to offer new services which couldn’t have been dreamt of a few years ago.