Zara's story begins with the opening of our first store in the Spanish coastal city of A Coruña in 1975, an early milestone in our company’s long history. Over the years, Zara has remained faithful to its core values, expressed simply in the same four keywords that define all our stores: beauty, clarity, functionality, and sustainability.
We are able to design, create, produce and distribute a garment in our markets within two weeks.
But we are playing with an advantage: we’ve got the best team going. The key to our success lies in the vision, energy and capacity to overcome obstacles of our people., from the offices where everything is managed or the product department that creates our designs to the logistics team that makes the difference and – of course – our stores, the place where our work begins and ends. Some 80% of our employees work in our stores: it is from them we learn, and because of them we grow.
Our stores are our DNA and where everything begins. Working in our stores means understanding how ZARA works, how people work, and what our customers are looking for. Everything that we are today we owe to our stores.
Our store staff are the first line of contact with ZARA's customers. They are a step ahead. They work at the rhythm of the fashion industry, and in ZARA this means constant change. Our store staff capture the trends, know how to advise our clients and help us to improve processes.