外資系・グローバル企業転職情報サイト。英語などの語学力を活かす、海外で働く。
Daijob.comはインターナショナルビジネスプロフェッショナルのための転職情報サイトです。

Dominic Carter, President Carter Associates KK

1. What exactly does Carter Associates do? “We provide clients not only with marketing information but also with contextual insight about our research findings. Research projects range from collecting raw data such as simple behavioural and demographic statistics, to setting up systems to appraise complex psychological responses to things such as brand or advertising concepts.” 2. What kind of working environment is there at Carter Associates? “Most people working here are prepared to put in the hours and approach the fast-paced, pressurised nature of the job with resilience and a ‘can-do’ attitude. That said, I believe in giving my employees the support that they need and in maintaining a friendly atmosphere. Although the demands are high, successful staff are well rewarded; essentially, the company works on a meritocratic basis.” 3. What do you perceive as the challenges faced by your business? “We strive to have our clients in Japan think about measurement in a more systematic way and apply this to their planning and decision making procedures. For overseas clients the challenge is to get them to appreciate the context in which they are gathering their research and come to a ‘real’ understanding of the market when they attempt to make decisions based on Japanese market research.” 4. What qualities do you look for in your staff? “I want to employ intelligent people who are able to cope with pressure and stay clear-minded and positive. People who do well at Carter Associates tend to be resourceful and able to take forward their own projects as well as getting on well with other members of their team. This favours candidates with strong communication skills and independence.” 5. What opportunities are there at Carter Associates for learning and development? “Most of the learning process takes place on the job but the atmosphere is one of help and cooperation. Progress is essentially based on performance and in this sense employees make their own opportunities. Because we are relatively unique in terms of our market posture and scope, workers at Carter Associates have a chance to see the market from a perspective that they would be hard to find elsewhere.”