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Talents required to innovate market for SMS Messaging in Japan

戦略・商品Are you ready to be a pioneer in this industry?

Although the initial concept of the Short Messaging Service for mobile devices was developed in 1984, the first SMS message was sent only 8 years later (December 1992, UK Vodafone GSM).

The idea was to use the  signaling paths of the telephony system to transport the messages when there was no signaling traffic. This reduced the load on the system. Naturally, the length of the message had to be also limited.

Since that day there were years of low popularity and various technical & organizational restrictions disallowing the service to become what we know it is now.

The modern history of the service starts from the beginning of the 2000s. Very soon SMS became a very effective marketing tool. No wonder as it:

-          allows to reach the recipient anywhere anytime (with the GSM coverage, of course);

-          gives high chances the message will be read;

-          available for almost every person in the world;

-          costs almost nothing.

As well, no wonder that the crisis of the 2008 boosted the SMS messaging business drastically. Experiencing essential budgets cutoff, vendors were looking for cheap and effective ways of communication with their customers. The right answer was the SMS messaging service.

Infobip was one of the pioneers of the messaging industry enough brave and persistent to catch the wind of changes with its sail created of the technology, restless business development and craziness.

Since that time SMS remains one of the main profit generators for the company.  

 

The role of Infobip is to:

-          provide clients with access to messaging system, billing, statistics and 24/7 support;

-          gain and maintain direct connections to MNOs (Mobile Networks Operators) and other routes of SMS delivery;

-          arrange fast and reliable routing of the client-originated messages towards the recipients based on the MSISDN or HLR lookup;

-          protect all the client-related data;

-          make sure the clients are protected from the unsolicited content.   

Bulk SMS messaging presumes delivery of the same or partially personalized content to multiple mobile recipients. The recipients have to agree for receiving the messages from the originator (so called opt-in).

There are few ways a client can use our messaging and other services:

1)   by implementing HTTP API within own system or application;

2)   by establishing SMPP 3.4 connection;

3)   by using web application.