ギネス・ワールド・レコーズ・ジャパン株式会社／Guinness World Records Japan K.K.
マーケティング/PR - 広告・宣伝/コミュニケーション/PR
マーケティング/PR - 広報/IR
The Guinness World Records (GWR) Creative Consultancy works with brands and agencies to co-create PR and advertising campaigns, as well as staff engagement and entertainment programs, which have record-breaking at their heart.
As a key member of the GWR Consultancy team, the PR Manager will plan and execute PR
initiatives and campaigns raising awareness of GWR commercial services within relevant trade and
Responsibilities heavily covers PR in B2B area and include planning, identifying trade media opportunities and trends, writing press materials, pitching, preparing spokespeople for interviews or speaker opportunities, attending brainstorm meetings and contributing to proposals for commercial clients.
This role also includes an element of consumer activity, working closely with the Senior PR manager and Content manager to produce consumer stories which build GWR Japanese online audiences.
■B2B / B2C PR
・Manage and execute B2B PR initiatives and campaigns: including research, planning and executing campaigns which deliver against business objectives.
・Identify trade PR opportunities across the business, identifying commercial and licensing deals that are of news relevance to trade titles and generating profile opportunities.
・Build and maintain strong media contacts within relevant trade and business outlets
・Prepare assets and materials for B2B campaigns including writing press materials and articles, identifying and maintaining media contacts, pitching and sell-in to trade media, approving press materials from commercial clients.
・Work cross functionally with B2B Marketing to deliver events and speaking opportunities: including PR & events industry events and opportunities.
・Copy Writing for case studies which can be used for media liaison, contribute to quarterly B2B newsletter and quarterly internal reports.
・Work closely with the Content Manager to produce consumer stories which build GWR Japanese online audiences through digital content partnerships, influencer activity, broadcast media opportunity, events and another costumer activity possible within budget.
・dealing with day to day media correspondences
・translating B2B related documents (English to Japanese/Japanese to English)
・plan and execute campagna with senior PR manager and senior marketing manager
・day to day news and TV clipping and data base records search
・supporting events and seminars on site
Guinness World Records is a global brand, with offices in London, New York, China, Japan and UAE, with brand ambassadors on the ground around the world.
Throughout our history, we have expanded our business across many markets including Publishing, Digital, Events, Business solutions and Television, with record-breaking remaining at the heart of everything we do.
(Break time 1-hour flextime)
[ REQUIRED ]
Proven record of 3+ years’ B2B PR experience
Excellent verbal and written communication skills both in Japanese and English
Able to communicate and work with headquarter and other regional offices
Good business acumen & presentation capability
IT Literacy (PC skills/Microsoft Office/etc)
Excellent Time management
[ OTHER PREFERED SKILLS ]
Digital marketing experience is a plus
Agency background preferred
Familiarity with Lead generation and Demand generation.
Familiarity with MA tool is preferred
|英語能力||ビジネス会話 (TOEIC 735-860)|
|年収||日本・円 500万円 〜 600万円|
Depends on your experience and skills
Salary review: once a year
Commutation allowance: full (up to 50000 yen/ month)
|休日||Holidays: Sat, Sun, Public Holidays, Paid Holiday (Start with 20 days), Paid sick Leave (14 days/ year)|
|最寄り駅||8 minutes walk from Ginza Line Gaienmae Station|