人材紹介Michael Page International Japan K.K./マイケル・ペイジ・インターナショナル・ジャパン株式会社
マーケティング/PR - ブランディング/戦略マーケティング
The Brand Marketing Manager is responsible for driving awareness, acquisition, and retention, and ultimately generating revenue, through the provision of efficient and effective brand marketing programs.
* Develop overall brand marketing strategies for Japan that is in line with marketing and commercial objectives, through close collaboration with PR, MD, Retail, CRM, and relevant parties at HQ.
* Develop the media budget with Communication director that is aligned to the above strategies and closely monitor media spend on an on-going basis with an analytical mind-set to assess effectiveness and ROI of Media buy
* Oversee advertising and media planning for all channels and prepare all necessary assets in order to launch properly
* Monitor the effectiveness of individual brand marketing initiatives through analysis of marketing ROI and actual results compared to the targets set for each initiative
* Be responsible for developing and maintaining collaborative relationships with media as well with a media agency
* Maintains research efforts inclusive of consumer insights, consumer segmentation, industry trend, and developments.
* Partners with Retail marketing team, Social marketing manager and e-com manager in the development and enhancement of strategies across the program website, digital and social media, email campaigns, SEO/SEM etc.
* (Include ensuring the text and contents across all owned media are aligned to the brand strategy)
* Collaborate effectively with other departments including but not limited to PR, Retail, Merchandising, Visual Merchandising, Finance, etc., in order to carry out strategic objectives
* 5 + years Experience and understanding of media buy and familiarity
* Experience working for multinational companies
* Able to communicate in English
* Regular Japanese working permit
* Fluent Japanese (JLPT N1)
* Base + Bonus
* flexible working hours
応募は、以下の応募ボタンからお願いします。詳細につきましては、Mino Abeにお問い合わせください+81 3 6832 8955。
|High End Fashion company from Europe. Apparel, bags, shoes and accessories collection.|
|年収||日本・円 700万円 〜 1200万円|