人材紹介Michael Page Japan
マーケティング/PR - その他
Support to develop the short & long term digital marketing plan. Execute the entire Digital marketing plan based on business and brand goal.
* Support to develop Strategic Digital Marketing Plan and Process which continues to provide consumer focused opportunities and sources of profitable growth.
* Executing the digital marketing plan and deliver against the Corporate and Business Unit KPI's and Targets.
* Implementing an operating system framework to ensure that the Digital Marketing strategy and guiding principles of the Business Unit are embedded and across, delivering one consistent Japan Digital Marketing framework and digital strategies aligned to target audience, brand KPIs (including market share, brand awareness, brand preference, online PV/UV, traffic, conversion rate, Omni-channel transaction rate, social media exposure/ followers), brand values, and positioning.
* Plan and execute social media activities including LINE (TBD), Facebook, Twitter, Instagram and influencer marketing.
* 5 years+ experience, 3 years+ Digital Marketing Management.
* Experience with social media activities including LINE, Facebook, Twitter, Instagram and influencer marketing, monitoring and analytics tool.
* Extensive consumer and competitor understanding.
* Experience with strategies & concept development, digital marketing planning, digital marketing framework development, link building and respective KPIs setting and tracking ROIs.
* Experience with high-caliber agency management and agency processes.
* Fluent Japanese and Business level English.
* Competitive salary
* Great work-life balance
* Career progression
|英語能力||流暢 (TOEIC 865点以上)|
|年収||日本・円 600万円 〜 800万円|