CRM Strategist - Leading Advertising Agency | Michael Page Japan の求人詳細

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更新日 2018-08-21
掲載開始日 2018-08-20

CRM Strategist - Leading Advertising Agency

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人材紹介
Michael Page Japan
企業名 会社名非公開
職種
Michael Page Japan
マーケティング/PR - IT・システム企画
業種 マスコミ・広告・出版・印刷・放送
勤務地 アジア 日本 東京都

仕事内容 Create and drive data strategies of CRM campaigns. Collaborate with internal agency departments across the agency. Bring creative ideas to life both in digital engagement and other relevant touchpoints.


Description

* Plan, execute, and communicate the results of strategic database analyses in support of Client business.
* Development of measurement and testing plans in order to refresh tactics and optimize results.
* Refine audience segmentation and develop communication strategies.
* Understand data segments and identify insights and opportunities from tracked behavior and profile segmentation.
* Develop in-depth strategic analytics that inform our Client's annual marketing plan.
* Identify solutions to Client problems as well as new opportunities that improve the effectiveness and efficiency of the plan.
* Supplementing that reporting with database and web analytics using Query and Reporting Tools.


Profile

* Degree in an analytic-focused field (e.g. statistics, engineering, social sciences, economics). An advanced degree is a plus.
* Strong quantitative problem solving skills.
* Strong communication and interpersonal skills.
* Experience using data analytic tools (e.g. SAS, SPSS, SQL, etc.).
* Experience must be using syntax, interface not accepted.
* Excel: o At a minimum, needs to be familiar with pivot tables, creating filterable reports, using formulas (e.g. sumifs, vlookup, index, etc.), conditional formatting, dual axis graphing.
* VBA preferred.
* Experience using web and social media analytic tools (e.g. Webtrends, Omniture, Google Analytics, Radian6, etc).
* Japanese language - native level, English - business level.


Job Offer

* Competitive salary.
* Career progression.
企業について
(社風など)
Leading Advertising Agency
年収 日本・円 600万円 〜 700万円   
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