人材紹介Michael Page Japan
マーケティング/PR - 広告・宣伝/コミュニケーション/PR
Cooperate with other Marketing and PR members to reach brand maximum exposure. Original ideas will help maximise communication strategies.
* Develop PR plans by product line, approach a wide range of media including magazines, newspapers and web sites in line with the PR plan to increase press coverage that contains product images and descriptions.
* Specifically, develop and distribute press releases, reach the media by email, phone or face-to-face, arrange product previews for prospects, reserve products and conduct lending procedures and read a proof.
* Analyse coverage results, and report the result to other company sections and the headquarters.
* Expected results: Number of coverage (convert into pages) and quality of coverage (tell the stories, describe correct product information, acquire good position in the target media and gain a lot of space).
* Gain executive interviews and event coverage. Plan and execute PR activities to contribute to success of the events by announcing them through the media to attract guests, or attending to the press on site.
* Develop the product placement plan including target celebrities and occasions (TV programs, movies and events)
* Build and keep good relationships with key celebrities and their agents from a long-term standpoint.
* Share the product placement results with other sections in the Japan office to utilise them effectively to promote sales.
* Expected results: Number of coverage and quality of coverage (influential celebrities and prestigious programs/events).
* Expected results: PR plan development and PR result analysis.
* 3 +years experience in Luxury or Fashion.
* Experience from agency side, managing retail accounts is also ok.
* Conversational level English.
* Native Level Japanese (JLPT N1)
* Regular Japanese working permit
Competitive salary+ Incentives
応募は、以下の応募ボタンからお願いします。詳細につきましては、Mino Abeにお問い合わせください+81 3 6832 8955。
|Top Luxury Fashion brand with a huge presence in the Japanese market. Looking after ladies, men and accessory products.|
|年収||日本・円 400万円 〜 600万円|