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Creative Career Path

The Entrepreneurs Creative Edge2009.05.01

    Life at the edge is more interesting. An edge is an advantage, a frontier, or margin, connected to but beyond the ordinary boundaries that hold other people back.


    It is at the edges where people meet, ideas are exchanged, and cultures grow. The Internet is our digital Silk Road, putting us in touch with edges that can turn new vantage points into powerful advantages, if you know how to put this knowledge to work.


    Language is also an edge. If you are bilingual you certainly have an advantage, but you may also feel overwhelmed, not knowing where to find the practical wisdom in the shifting sands of information.


    The purpose of this column is to take you to the Entrepreneurs Creative Edge, where you will gain access to insights, tools, and themes of Mastery which will improve your personal branding, energy, and awareness.


    Every week we will explore answers to questions important to your creative career path. The EDGE which we will explore together will help you:


    ENJOY insights and practical wisdom from Japanese and Asian culture, using tools which give you increased leverage over yourself and your business.

    DO positive things every day which make gradual improvements in your personal and professional life, that prepare you for quantum leaps in performance.

    GAIN an advantage as an entrepreneur applying creativity, energy, and imagination to your marketing and business development.

    ESTABLISH your platform, reputation and personal branding through blogging, public speaking, and publishing, taking advantage of expert resources, products, and training. We will explore and answer questions in areas like:


    Personal Branding

    How do you learn to take initiative in your career and think like an Entrepreneur? What is the real secret to continuous improvement and motivation in your work? What is Guerrilla Marketing, and how can you apply it in your career? Where can you learn shortcuts to success in the changing economy? How can you use stories and metaphors to create powerful presentations? What are the secrets of world class speaking?


    Business Blogging

    How do you create content that connects? How do you catalyze creativity and capture your best ideas? Who are the top gurus in blogging and social media? Where can you learn from the top experts in online marketing? Why is your blog more powerful than your resume?


    Wealth Dynamics

    What is your Wealth Profile, and why is it the key to your success? How do you move less and attract more? How can you learn to be creative in crisis? What is the real cause of job dissatisfaction, and how do you overcome it? How do you build a dream team that works all for one, and one for all?


    Zen and Japanese Culture

    Why is flexible focus the most important mental skill you can develop? What secrets of physical finesse can you learn from martial artists? How can you win without fighting, and have more energy with less effort? What is the wisdom contained in kanji, calligraphy, and 4-character proverbs? What is the source of Japan’s vitality, and why are they in danger of losing it?


    Japan provides special challenges and opportunities that make the process all the more interesting. Since I first came to Japan in 1972 at the age of 20, I have had the pleasure and the privilege of learning the language and culture from the inside out.


    I’ve crossed the bilingual barrier, achieved professional level in Aikido and Calligraphy, written a series of books including a number one bestseller in Japanese, worked as a journalist and translator, represented a major US automotive aftermarket association, been self-employed for over 20 years, appeared on Japanese television and newspapers, lectured at universities, done countless keynotes in Japanese, conducted seminars in other Asian countries, and become certified as a Guerrilla Marketing Coach and Master Trainer. Being well connected to like-minded experts around the world, I’m still more fascinated by the questions than the answers. There is more now to learn than ever, and more ways to customize your learning to your lifestyle.


    Approaching 4 decades of experience with Japan, I still find that it is more fun at the edge, the Entrepreneurs Creative Edge. In this weekly column I will bring some of this diverse experience together, extracting the essence of practical wisdom in the form of insights, tools, coaching, and expert resources to help you swim, surf, and maybe even fly above the rough waves of change.


    William Reed

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    Article Writer

    William Reed

    William Reed is a renowned author-speaker who coaches physical finesse and flexible focus for a creative career path. A certified Master Trainer in Guerrilla Marketing and 7th-dan in Aikido, he combines practical wisdom of East and West to help you learn personal branding at the Entrepreneurs Creative Edge.

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