Making Sexual Wellness Something Everyone Can Enjoy
What's it like working at TENGA?
- I've been approached by people who hear that TENGA is a manufacturer of pleasure items that get the impression that the company is either some sort of lewd business or some sort of crazy experimental team. The reality is that the company is a brand manufacturer like any other, and the day-to-day of the business is what you'd expect of any SME - some brainstorming sessions, some pen-to-paper groundwork, some emails... Just peppered with the occasional sex toy expo here and there and a much more relaxed environment around what you can shout out as an idea in a meeting.
What are the challenges you face?
- The easy answer would be the regulations around communication activities, for example there are restrictions as to how we can utlizie paid media such as display advertising. However in that respect, I'd say it's actually in line with our beliefs that the topic of sexuality isn't something that you should necessarily have to be forced to consume.
The bigger challenge for me is the communication strategy around getting people who ARE interested in trying a product, to overcome the hurdle of the social stigma surrounding pleasure and the items that we've made available for that natural need. That said, it does lead to some very insightful conversations with event attendees, or when you talk to the media, about matters you'd usually never get to discuss.
Who do you think would fit in at the Marketing Department?
- The sort of people I feel get the most out of working at TENGA are open-minded people, that tend to have a good grasp of the social climate around sexual wellness. While we have a lot of fun with the ideas and themes of sexuality, ultimately we do try to aim to further a conversation that leads to sexuality being something everyone can enjoy their own way, so a certain level of understanding is important.
Matsumoto : The vision, "To bring sexuality to the forefront, for everyone to enjoy", was formed on the foundation that everyone deserves the right to enjoy their life, their way; without hurting or getting in the way of other people's right to enjoy theirs - one of our core beliefs is compassion. We will continue to hold dear everyone's right to enjoy their own sexuality, their own freedom, and their own life. It's the thought I put behind our brand message "Love, Freedom and TENGA". We'll continue to build a world where we can all live free, with love.