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Updated 2020-11-24
Activated 2020-11-24

In charge of Taiwan marketing of in-house products
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  • ★★★ Senior Level
This posting is managed by:
Weatherlight Inc.
Company Name Company is not publicly visible
Job Type Marketing/PR - Planning/Marketing
Marketing/PR - Business Development/Corporate Planning
Marketing/PR - Branding/Strategic Marketing
Industry Telecommunications/Information Services
Location Asia Japan Tokyo Minato

Job Description <Background of recruitment>
As a member of our Marketing team, you will be responsible for the growth of our services.

1.Draw up a growth strategy.
Understand the brand strategy of your service, and develop a strategy for expansion and growth in the Taiwanese market.
Clarify the differences in culture and insights between the Japanese and Taiwanese markets
Considering and proposing how to change the service in Taiwan based on the product and communication strategy of the company, and taking responsibility for the execution.
Mainly focuses on communication. The product is the same as JP's, but the appeal of the product can be changed.

2. responsible for the underlying User Acquisition Operation.
Online advertising operations and planning.
Attracting customers online, including through SNS policies
Report analysis and planning of improvement measures

The Business Lead is a role, not a job title, and while the breadth and depth of work expected of each business (business) will vary depending on the size of the business (business), it is common to understand market trends and continue to think about positioning and targeting in line with the market. Checking whether the product and marketing are aligned with the positioning and progress (ensuring consistency and progress). Continue to think about whether you are investing resources in the right market size (growth potential) and in the right areas. Seeking to manage the risk of the business (governance, competitive dynamics, platform risk, etc.).

You will be responsible for the overall marketing related operations of the Taiwanese market, communicating not only with the Media team, but also with the Brand Team, Product Team, and a wide range of other teams to help grow Pairs TW.
As we expect to operate through an agency, the ability to be accountable for projects is important, and we are not looking for someone who can take a hand in the actual execution of the project.

[What you get from work]
・Experience to grow the business in the growth phase from 10 to 100 with speed
・Experience operating discretionary marketing of the largest online dating service in Japan
・Because of strong cooperation with affiliated companies in the US, you can obtain world-class business sense and knowledge.

[Tools/environment used]
・JIRA / Confluence
Company Info "I'm glad to be there" in my life
What you can think of.

To provide a life-changing service
that people will remember with great fondness.

We are trying to create products used by hundreds of millions of people in countries around the world.
It does not provide temporary enjoyment or convenience, but when you look back on your life
I want people to think that I was glad to have that service at that time.
People who couldn't meet can meet each other, and each person's choices can be expanded.
Our mission is to make someone's life better with our services.

[About passive smoking measures]
No smoking on site
Working Hours Flex time system (core time 10:30 to 17:00)
・ Experience of online advertising operation or administrator (SNS advertising, listing, affiliate, DSP, etc.)
・ Marketing experience in Web-based and application-based BtoC services
・ Those who are good at numerical analysis
・ Those who can communicate smoothly with related parties inside and outside the company
・ More than 2 years of experience in online marketing of apps in markets other than Japan
・ Taiwanese native level and Japanese business level or higher

[Welcome conditions]
・ Those who want to be in charge of marketing (market research and brand construction) of their own services
・ Those who can proceed with the project with ownership and leadership
・ Those who can think, propose, and implement measures with a sense of speed beyond the established framework
・ English business level or above

[Personal image you want]
・ Those who are comfortable working at a multinational company
・ Those who want to work at their own discretion and produce results
・ Those who want to play a central role in the team and promote the business / project
・ Those who are greedy to actively absorb new things and share them with their peers
・ Those who are obsessed with producing results and can greedily proceed if it is necessary to produce results
Japanese Level Business Level(JLPT Level 2 or N2)
Chinese Level Native Level
Salary JPY - Japanese Yen JPY 6500K - JPY 9500K   
Other Salary
It will be decided according to our regulations in consideration of experience and ability.
(Including performance-based bonus based on 15% of annual income)
Monthly salary image: JPY 500,000 to JPY 720,000 *Basic salary + deemed overtime pay

Salary increase: Once every six months, we have a regular interview with the superior, and at that time we will decide to raise the salary.
Bonus: Once every six months, it will be paid according to the contribution to business performance

・Full payment of transportation expenses
・Self-study allowance 10,000 yen/month (for all regular employees)
・Housing allowance: 30,000 yen/month if you live within 3km from the office, 50,000 yen/month if you have a spouse (partnerships are also available)
・Various types of social insurance (Kanto IT software health insurance association)
・Overseas conference participation fee/travel expense assistance
・Software, book purchase assistance
・Online English conversation assistance
・Seminar/conference participation fee assistance
・System to select PC (Mac), mouse, keyboard, and display
・High-class chairs available (Okamura Sylphy)
・Many employee trips and various exchange events
Holidays Annual holiday: 131 days (2019 results)

Saturdays, Sundays, holidays Summer, winter vacation results (2019: Summer 9 days / Winter 10 days, 2018: Summer 9 days / Winter 10 days))
Full weekly holiday 2 days / Saturdays, Sundays, and holidays
paid holidays
Special leave (birthday leave, anniversary leave, etc.)
Before and after childbirth/childcare leave, menstrual leave
Job Contract
Full-time employee (Trial period: 3 months)
Nearest Station 4-minute walk from Akabanebashi Station on the Toei Oedo Line, 6-minute walk from Azabujuban Station on the Tokyo Metro Namboku Line

Please apply from here



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In charge of Taiwan marketing of in-house products