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Updated 2025-06-13
Activated 2025-06-13

Media Planning Lead - FMCG

This posting is managed by: Michael Page International Japan K.K./マイケル・ペイジ・インターナショナル・ジャパン株式会社
Company Name Company is not publicly visible
Job Type
Michael Page International Japan K.K./マイケル・ペイジ・インターナショナル・ジャパン株式会社
Planning/Marketing/PR - Planning/Marketing
Industry Fast Moving Consumer Goods (FMCG)
Location Asia Japan Tokyo

Job Description Drive the sourcing strategy for marketing and sales services across Japan. Collaborate regionally to execute impactful procurement plans in a key consumer goods business.


Description

* Execute annual sourcing strategy for Marketing & Sales services in Japan
* Manage $30M+ spend across multiple subcategories (media, creative, digital, etc.)
* Align local strategy with global/regional procurement initiatives
* Partner with local stakeholders and global sourcing communities
* Conduct negotiations, RFPs, and supplier performance management
* Benchmark and implement marketing procurement best practices
* Lead supplier innovation and risk management strategies
* Ensure governance, compliance, and continuous improvement
* Act as key contact for supplier and internal stakeholder relationships


Profile

* Solid knowledge in digital media planning, media buying, media KPI analyses to ensure effectiveness and efficiency targets
* 10+ years of working experience in media agency or in-house media planning role for mid to high budget level brands, FMCG background preferred
* Skilled in supplier relationship and performance management
* Strong commercial and negotiation acumen
* Confident communicator, experienced with cross-functional teams
* Proficient in Japanese and English (business-level fluency required)
* Comfortable working in a matrixed, regional/global setup


Job Offer

* Competitive salary.
* Opportunities for career growth within the FMCG industry.
* A supportive and collaborative work culture in the Tokyo office.
* Challenging and impactful work in a recognized company.
* Potential for professional development and skill enhancement.

If you are ready to make a significant impact as a Commercial Manager Marketing and Sales, we encourage you to apply for this exciting opportunity in Tokyo!


To apply online please click the 'Apply' button below. For a confidential discussion about this role please contact Yuliia Chentukova at +81368328662.
Company Info Join a global consumer goods company known for its iconic brands and commitment to excellence. With a collaborative and international work culture, this employer offers stability, strong ethical values, and continuous professional growth across regions and functions.
English Level Fluent (TOEIC 865-)
Japanese Level Fluent(JLPT Level 1 or N1)
Salary Depends on experience   
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