Nielsen was established in the United States in 1923 by Arthur C. Nielsen, Sr.,
one of the founders of the modern marketing research industry.
The business is expanded by more than 100 countries in the world based on the
headquarters in New York.
Nielsen is a leader in both consumer and healthcare-related market research in Japan. The quantitative and qualitative research associates support clients in a
wide range of industries on topics including brand equity and tracking, product
development, customer satisfaction, advertising evaluation, pricing, marketing mix ROI modeling, and other disciplines.
As a group of Nielsen company, Netratings provides Online Measurement Services to Understand and Measure and Respond to Online Consumers since 1999.
Nielsen monitors and measures more than 90% of global Internet activity and
provides insights about the online universe - including audiences, advertising,
video, e-commerce and consumer behavior - to help you create and maintain your
competitive advantage.
Nielsen’s innovative suite of Internet media and market research products help
publishers and brands understand, measure and respond to online consumers.
Proprietary tools, syndicated services and custom analytics provide actionable
insights to help you differentiate your product, site or brand, target your
audience, define your business objectives and power your online strategy.
Nielsen’s online audience and advertising solutions to optimize Internet,
digital and marketing strategies:
- Media Mix Optimization
- Understanding Your Customers
- Segmentation and Targeting
- Marketing ROI
- Performance Tracking & Measurement
- Insight Strategy & Development
Internet audience, demographic and advertising measurement services and
custom survey tools help you understand, measure and respond to your online
consumers. Syndicated services and custom analytics provide insights to help
you differentiate your product, target and engage your audience, define your
business objectives and successfully execute your online strategy.
