世界の人々がより良い暮らしができる製品を生みだすために、私たちは、新製品の開発ならびに製品の改良に日々取組んでいます。全てのチームには経験豊かな社員を抜擢し、効率的かつ機能的な活動をしています。私たちは、全ての活動を通じ、優れた製品を高品質で求めやすい価格で消費者の皆様にご提供できるよう心がけています。今日の業績そのものが私たちビックグループの成功を証明しています。
Since its founding more than 50 years ago, BIC has built its success on a clear vision: to make top-quality, affordable BIC® products available to everyone. While responding to the need for new product lines, the company continues to fulfill this mission by observing three fundamental values:
Functional:
A BIC® product, above all, is designed to perform a specific function—draw a line, produce a flame, shave a hair. Design and technology reflect the efficiency with which each product carries out its function. BIC® products make the consumer’s life easier.
Affordable:
Offering everyone the opportunity to buy quality products at affordable prices is a priority for the BIC Group. Optimizing design, materials, manufacturing and various distribution channels helps the company realize this promise.
Universal
BIC® products are known and appreciated the world over for quality, affordability and ease of use. The ballpoint pen, the pocket lighter, the one-piece shaver are all part of the daily lives of millions of consumers. These products make BIC® one of the best known international brands.
